SEARCH ENGINE OPTIMIZATION
Investing in organic SEO is more important now than ever before
Your business needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. According to an article by Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads.
FAQ
SEO is a series of methods to make your website or app become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
SEO – Organic results that are the results that appear in search engines, based on an algorithm. Google is constantly changing their algorithm so it’s important to have a consistent strategy. SEM – Paid or inorganic search results that appear at the top or side of a page.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
Every website is unique. A large site could possibly see results in a couple of week if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a month, but probably closer to two, before you give up – a bit longer if you’re brand new.
Keywords are the words, or string of words, you want to appear on Google for. An example would be “Best Hotels in Chicago” or “Chicago Hotels”.
It would be great to rank #1 for the keyword “shoes” … or would it? A person searching for “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Air Jordan size 12” practically has their wallet out! The second keyword is example of a “long tail” keywords and that’s what we like to use. Get ready to convert more sales.
*DeMers, Jayson. N.p., 23 Nov. 2015. Web. <http://www.forbes.com/sites/jaysondemers/2015/11/03/the-top-10-reasons-you-need-seo/>.